Oracle Red Bull Racing and Hard Rock International Will Work Together
The F1 Miami Grand Prix will happen this Sunday. This event has also influenced the gambling community.
F1 returns to Florida after tens of years. Previous US races were held in other cities, such as Detroit, Indianapolis, and Dallas. Due to this, Oracle Red Bull Racing has signed an agreement to make Hard Rock International its partner. The Florida-based operator seems like a great company to collaborate with for the race on a track around the Hard Rock Stadium, serving as the home for the Miami Dolphins NFL team and holding a couple of Super Bowls. Hard Rock will collaborate with the F1 team during the race weekends.
Hard Rock ensures its fans that the company has all the tools to connect the F1 viewers together.
Jim Allen, Chairman of Hard Rock, said that Hard Rock International is excited to strike a deal with the Red Bull Racing team. He noted that the company wants to cooperate with the best in different businesses (sports, music, etc.).
CEO of Red Bull Racing Christian Horner said that viewers in the USA became more involved in F1 and that both the racing team and the company will cooperate to make the experience more immersive for the fans.