PlayStar Teams Up with GF Gaming in Colorado

PlayStar Teams Up with GF Gaming in Colorado

After its launch in New Jersey and entering Indiana via a partnership with Caesars, PlayStar makes another deal, now with GF Gaming in Colorado.

Despite the fact that casinos are not yet regulated in Colorado, PlayStar, thanks to the new agreement, will be “well-positioned for speedy market access” when the time eventually arrives. The Centennial State, with just under six million population, really looks promising for gambling businesses.

Adam Noble, Co-Founder and Chief Business Development Officer of PlayStar, described the brand as one that’s committed to providing players in the US with a genuinely unique online casino experience. He added that by teaming up with GF Gaming in Colorado, they were already looking ahead to how they could expand those plans into the next market when the regulation would allow.

Noble also stated that with New Jersey, Pennsylvania, Indiana, and then Colorado market access secured, along with more announcements coming, they had secured a growth path well into the future.

According to PlayStar, the partnership with GF Gaming will focus on engagement, personalization, and customer experience. GF Gaming is based in Colorado and owns Easy Street Casino and the Famous Bonanza Casino.

Roger Brown, GF Gaming General Manager, noted that, like them, PlayStar was a company that placed a lot of emphasis on supporting the local community through promotions and partnerships. He added that when Colorado had realized the vast potential of legal Internet-based gaming, they were confident PS would deliver a first-class online casino experience to players in their state.

As it read in the group statement, with PlayStar planning to deliver localization across all the US states that it operates in, there’s already plenty of buzz about what the brand might be able to offer to Colorado residents — and both PlayStar and GF Gaming were excited about that potential.

In other news, Light & Wonder purchases House Advantage and advances cross-platform ambitions.

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Publication author
Marcus Steel
Author of news
Marcus was born in the USA. He graduated from The University & Jepson Herbaria, University of California, Berkeley in 2016. Then Steel unsuccessfully tried to work in his father's company. In 2020, he decided to open his own gambling project but couldn’t find investors.
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