LeoVegas Group Decided to Launch Individual Safer Gambling Messages in Sweden and Denmark
LeoVegas Group is going to launch personified messages in the Swedish and Danish markets attempting to teach gamblers about a variety of safer gambling instruments.
It comes after a prosperous spread-out of individual notifying of UK-based clients in autumn 2021. The statistics from the launch revealed that this initiative causes a growing use of safer gambling instruments and a reduction of top-ups.
Furthermore, these results are greater for clients recognized as at risk of progressing dangerous gambling behaviors.
“Such messaging is a reliable method of enlarging client usage of safer gambling instruments and building steadier relationships with customers”, an announcement from the corporation read.
“Using artificial intelligence, our risk model recognizes those clients who are most at risk of progressing dangerous patterns, and then issues features of safer gambling instruments and motivation to set their limits via individual messaging.”
Personalized messaging is now accessible in Sweden and Denmark on the LeoVegas, Expekt, and GoGo Casino brands. The service is already launched on all UK brands and will be made available to additional markets in the near future.
“We are excited that our messaging has given outstanding results in the UK — not only in growing interest with our safer gambling tools but also by having a useful effect on client behavior and helping to come along our search for more sustainable customer relationships,” stated LeoVegas Group CEO Gustaf Hagman.
“By organizing this feature in Sweden and Denmark, we will carry on with making gambling at LeoVegas Group even more reliable.”