Greentube Continues to Expand in North America
The Novomatic Digital Gaming and Entertainment division, Greentube, continues to expand its presence in North America following its launch with BetMGM in Michigan via Entain Gaming Group’s platform.
The collaboration with BetMGM in the US began earlier this year when the leading operator launched Greentube games in New Jersey. Now, BetMGM users in Michigan will also enjoy many of Greentube’s best titles, including Mighty Sevens, Mighty Elephant, and Diamond Cash Mighty Emperor.
It is worth noting that the debut of Greentube in New Jersey occurred in 2021. But the supplier received a license in Michigan only at the beginning of this year. Till January 2021, online gambling wasn’t regulated in this state.
For the supplier, the new partnership is another important step toward expanding its presence in all regulated gambling markets in the United States. Commercial director at Greentube, David Bolas, said the team was very excited about the launch of BetMGM in Michigan and appreciated the importance of the ongoing partnership.
Bolas added that for Greentube, the US markets, including Michigan, were key territories. Therefore, the launch in Michigan and preparations for the launch in Pennsylvania were essential steps in the context of the broader US presence.
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